Recent Projects

Barry Evans Josephs & Snipes

Barry Evans Josephs & Snipes

A regional insurance brokerage focused on high net-worth families and business owners.

  • What They Had
    A well established but confused name in the region based on recent change in ownership. A need to re-emphasize the business production culture that had made the firm great in the first place.
  • What We Did
    Through a brand auditing and client interviewing process, we discovered an unusual sensitivity to customer needs and long-term aspirations and the need to accommodate a wide range of customer goals with respect to wealth management and capital preservation.
  • What They Got
    A brand strategy, new graphic identity, website, sales collateral and content management tactics based on a theme of “priorities preserved.” In other words, a new and more focused way to begin their conversation.
earth fare

EarthFare

A regional, organic food store with a loyal but sometimes contentious customer base.

  • What They Had
    Growing but uneven recognition that they were a smaller version of Whole Foods within their South-east U.S. trading area. And, an occasionally hostile customer base which often objected to merchandising decisions.
  • What We Did
    Recognized the strength of their customer culture and the need for loyal customers to serve as advocates and brand stewards. A new campaign would invite customers into the process, effectively creating customer ownership of the brand.
  • What They Got
    A campaign idea based on customer sensitivity and advocacy for more nutritious choices.
boomerang

Boomerang Design

Like many architecture firms, the recession impacted their clients creating an inescapable industry slowdown and an overall sluggish sales and marketing progress.

  • What They Had
    A well regarded firm but lacking in more general awareness, awareness outside their immediate area and too often branded by customers and competitors as a niche firm.
  • What We Did
    Through an extensive discovery process we discovered that the firm creates an excellent client experience and out-performs most other peer group firms but has an appearance of being slightly dated and a bit old fashioned.
  • What They Got
    A new name and brand which juxtapositions firm values with an emerging sense of creativity and style.

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