A planning framework is a paradigm used to better understand and build consensus around a business opportunity.

Planning frameworks can be used to audit and evaluate a business or organization’s status, generate new ideas, benchmark off of competitors or simply to understand the trends and cultural shifts impacting a brand.

Some of the frameworks with which we’ve had the most experience include: “Challenger Brand Marketing,” “Understanding Post Modernism,” “Marketing to Millennials,” “Market Chain Modeling,” “Launch (a new product planning process), “The X-Factor (a campaign planning process) and “The 4-Ps of Tourism Marketing.”

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