candescence ideation sessions are fast ways to generate new thinking, breakthrough industry conventions and get leadership teams “unstuck” with respect to their business and marketing  thought processes.

And, our process can be used in different ways depending on your need, budget and timing. Some clients go all-in for the comprehensive process; others do a fast-take on it with a one or two day session.

Our comprehensive ideation process is a three-phase process which begins with a “conditioning phase” that gathers information from key internal stakeholders, scans the organizational culture, collects marketplace “consumer voice” information and identifies competitive and cultural trends.

Phase Two is the “facilitation phase” in which a group of typically 15 to 30 stakeholders are assembled in an off-site environment, Phase One findings are shared and the group then participates with a series of fast-paced, right-brain oriented techniques which never fail to generate new thinking. Finally, in Phase Three, ideas are evaluated, concepted or prototyped, tested and refined based on the “four-consumer-imperatives.” candescence can then participate with implementation in any fashion the client chooses.

x-factor

X-factor

X-factor is a new tool that recognizes the unprecedented shifts in today’s consumer culture…the ways people seek and find information about brands.  It features a battery of factors, i.e. the “X-Factors” that determine the rate and depth of your products marketplace adoption and assimilation into lifestyles.

foto-the-feeling

foto-the-feeling

This technique is one of several projective techniques used in a brand or ideation workshop.  The idea is to expose evocative photos of people engaged with the product or a similar consumer experience.  Two-person teams create a narrative describing what they see that might include product benefits, frustrations, usage occasions or results from using the product.  Finished stories are told to the larger group for comment and reaction.

Tabula Rosa

Tabula Rosa

This exercise places a problem statement on a 3 x 5 card in the center of a table draped with butcher paper.  Arrows are drawn from each corner of the card.  A four to five person team is assigned to each station and is supplied with colored markers.  As the team works from the center of the table towards the edges, problems are broken down, described, diagrammed and eventually creative solutions are identified.  Solutions gleaned from this technique often provide the strategic basis for the marketing plan.

Learn about our Planning Frameworks: a better way to understand and build consensus.

View Planning Frameworks