Experience

Barry Evans Josephs & Snipes

A regional insurance brokerage focused on high net-worth families and business owners.

• What They Had
  A well established but confused name in the region based on recent change in ownership. A need to re-emphasize the business production culture that had made the firm great in the first place.
• What We Did
  Through a brand auditing and client interviewing process, we discovered an unusual sensitivity to customer needs and long-term aspirations and the need to accommodate a wide range of customer goals with respect to wealth management and capital preservation.
  
• What They Got
  A brand strategy, new graphic identity, website, sales collateral and content management tactics based on a theme of “priorities preserved.” In other words, a new and more focused way to begin their conversation.