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Sinister Psychographics

By |October 12th, 2017|

Leslie Stahl, I’ve always liked you.  And good for 60 Minutes keeping people of a certain age working when the rest of the world is youth-crazed.  But the segment you did last Sunday was sort of silly.  Yes, it is interesting that the Trump campaign–actually both campaigns–made such extensive and strategic use of social media.  […]

The Land of Lego

By |July 30th, 2015|

We just returned from the “Land of Lego.”  In other words, Denmark.  The colorful little blocks we all grew up with were invented there in 1949 in a town called Billund.  In the past fifty years, they’ve gone around the world.  Once almost bankrupt, they have re-emerged to become by some accounts the largest toy […]

“Form Follows Function…” a possible exception.

By |June 16th, 2015|

Most of us were educated or trained that “form follows function.”  A good guiding principle to be sure.  Allowing for the observation that this rules-out serendipity entirely, I’ve been part of a recent investigation into sales automation platforms that has reminded me that there is always an opposing theory.  Specifically, Saleforce.com presentation in which we […]

The Re-emergence of Local

By |June 2nd, 2015|

We were in a meeting last week reviewing media options for the upcoming fall schedule for a particular client.  Obviously lots of alternatives in the area of “emerging” digital media surfaced.  New services from Facebook, native media plays, new pay-per-click options, etc.  One potential tactic, the addition of Pandora to the schedule evoked some interesting conversation.  Obviously […]

The Do-It-Yourself Economy

By |May 27th, 2015|

First we heard about “The Experience Economy,” the idea that service organizations are taking over the economy.  When your kid has a birthday in the 1950s you bake a cake from scratch; in the 60s you open a box and add an egg; in the 90’s you just go to Chuck E Cheese.  In other […]

The Test-Measure-Learn Culture

By |May 21st, 2015|

“That business wasn’t an experiment that failed…it was a failure to experiment.”  My sentiments exactly.  Too many businesses practice a formulaic, industry best practices, same-as-last-year approach to strategic planning.  It’s not just unambitious; it’s irresponsible.  As marketing people, we are expected to be creative thinkers.  As creative thinkers, it is incumbent upon us to design […]

A Brand is a Conversation

By |April 30th, 2015|

Kudos to my colleague Steve Lash who started our presentation the other day by saying: “a brand is a conversation.” In front of a room of about one-hundred people, eager to hear their new name and view their new graphic identity, Steve begins by emphasizing the idea that brands are beginnings to conversations about […]