What we have here, from the perspective of a communications professional, is a new narrative. Actually, depending on how you look at things (and how long you’ve been looking at them) it is an old narrative with a new set of voices. And, like any narrative there is an opposing narrative.
What Colin Kaepernick started isn’t […]
We just returned from the “Land of Lego.” In other words, Denmark. The colorful little blocks we all grew up with were invented there in 1949 in a town called Billund. In the past fifty years, they’ve gone around the world. Once almost bankrupt, they have re-emerged to become by some accounts the largest toy […]
Most of us were educated or trained that “form follows function.” A good guiding principle to be sure. Allowing for the observation that this rules-out serendipity entirely, I’ve been part of a recent investigation into sales automation platforms that has reminded me that there is always an opposing theory. Specifically, Saleforce.com presentation in which we […]
First we heard about “The Experience Economy,” the idea that service organizations are taking over the economy. When your kid has a birthday in the 1950s you bake a cake from scratch; in the 60s you open a box and add an egg; in the 90’s you just go to Chuck E Cheese. In other […]
What I’m noticing is that there are two distinct “schools of thought” with respect to marketing these days. One is being advanced by the content people. It is about spontaneity, real-time marketing and responsiveness. The marketing of presence. These days we develop–no crank-out–the content and push it through the channels. It requires creativity, speed and […]