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The Land of Lego

By |July 30th, 2015|

We just returned from the “Land of Lego.”  In other words, Denmark.  The colorful little blocks we all grew up with were invented there in 1949 in a town called Billund.  In the past fifty years, they’ve gone around the world.  Once almost bankrupt, they have re-emerged to become by some accounts the largest toy […]

The Re-emergence of Local

By |June 2nd, 2015|

We were in a meeting last week reviewing media options for the upcoming fall schedule for a particular client.  Obviously lots of alternatives in the area of “emerging” digital media surfaced.  New services from Facebook, native media plays, new pay-per-click options, etc.  One potential tactic, the addition of Pandora to the schedule evoked some interesting conversation.  Obviously […]

The Test-Measure-Learn Culture

By |May 21st, 2015|

“That business wasn’t an experiment that failed…it was a failure to experiment.”  My sentiments exactly.  Too many businesses practice a formulaic, industry best practices, same-as-last-year approach to strategic planning.  It’s not just unambitious; it’s irresponsible.  As marketing people, we are expected to be creative thinkers.  As creative thinkers, it is incumbent upon us to design […]