burnt toast

Is your brand toast? Or just a little crusty around the edges?

Here’s a quick way to find out. Take this short “Brand Health Quiz.” Find out if you are doing ok, you’ve grown a little crusty around the edges, or maybe the business is totally toast.

1. Does your organization benefit from a well-understood and compelling value proposition that separates you from your competition?
Correct! Wrong!
2. Do you have a relevant and vibrant brand and the means to support it in the marketplace (or do you just have a trade name)?
Correct! Wrong!
3. Do your sales and marketing organizations have an up-to-date understanding of your product and/or service line advantages relative to specific competitors?
Correct! Wrong!
4. Do you have a way of identifying and gaining consensus around market-based opportunities which might contribute to sales growth?
Correct! Wrong!
5. Do have you have a detailed and precise understanding of your consumer and the demographic, psychographic and behavioral segmentation within your marketplace?
Correct! Wrong!
6. Does your organization generate new product, program and marketing tactical ideas which support the brand and build the business?
Correct! Wrong!
7. Do you have a consistent and reliable way of understanding the health of your brand through tracking research?
Correct! Wrong!
8. Is your business or organization going to grow this year based on the marketing strategies you have in place?
Correct! Wrong!
9. Is your brand a source of pride to the people who work with and work for your organization?
Correct! Wrong!
10. Does your senior leadership team view your brand as a key asset of the organization and are investments made to maintain or enhance the value of this asset?
Correct! Wrong!

Just tell us who you are to view your results !

Brand Health Survey Sample You are :

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