Kudos to my colleague Steve Lash who started our presentation the other day by saying: “a brand is a conversation.” In front of a room of about one-hundred people, eager to hear their new name and view their new graphic identity, Steve begins by emphasizing the idea that brands are beginnings to conversations about […]
I know, it sounds a little extraterrestrial (and kind of creepy) but here is what it is about. Brands are behaving more and more like humans and humans are behaving more and more like brands.
It isn’t exactly a new trend. Brands have been trying to relate to people (obviously) for decades, in fact practically since […]
What I’m noticing is that there are two distinct “schools of thought” with respect to marketing these days. One is being advanced by the content people. It is about spontaneity, real-time marketing and responsiveness. The marketing of presence. These days we develop–no crank-out–the content and push it through the channels. It requires creativity, speed and […]