Where are you?

By |June 18th, 2015|

One of the questions I like to ask my clients, or ask myself about my client’s business, is: where are you?  Are you a movement, an organization or an institution?  It’s a question essentially about organizational energy levels and social dynamics.  And, the implications for branding are significant.

A movement is exciting.  A lot of businesses, […]

“Form Follows Function…” a possible exception.

By |June 16th, 2015|

Most of us were educated or trained that “form follows function.”  A good guiding principle to be sure.  Allowing for the observation that this rules-out serendipity entirely, I’ve been part of a recent investigation into sales automation platforms that has reminded me that there is always an opposing theory.  Specifically, Saleforce.com presentation in which we […]

The B-H-A-G

By |June 5th, 2015|

Admittedly, this is an unfortunate acronym.  It just doesn’t sound good.  But it is good.  A BHAG is a big, hairy, audacious goal.  Or, to put it more mildly, a “reach-goal.”  But BHAGs have a couple of characteristics worth noting that separate it from a typical reach goal.  Chief among these is that it isn’t […]

The Re-emergence of Local

By |June 2nd, 2015|

We were in a meeting last week reviewing media options for the upcoming fall schedule for a particular client.  Obviously lots of alternatives in the area of “emerging” digital media surfaced.  New services from Facebook, native media plays, new pay-per-click options, etc.  One potential tactic, the addition of Pandora to the schedule evoked some interesting conversation.  Obviously […]