The funny thing about media is that most new media formats do not make obsolete that which followed. AM radio didn’t disappear when FM came on the scene. And, broadcast radio still survives despite the popularity of satellite radio. The movies didn’t go under when television came into our homes. And, cable TV didn’t ruin traditional broadcast television. Despite the internet, there is still print. Twitter didn’t devour e-mail. Ok, the Pony Express didn’t last long…less than two years. You know what replaced it? Morse Code. But, Morse Code is still in use.

So, the other day, I heard there is a massive surge in the recording industry and that more records are being pressed on vinyl than at any time in the past twenty years. Ok, it is still less than 4% of the industry’s output.  But vinyl and its hardware companion, the turntable, appear to be thriving, albeit relative to a different denominator.

What really happens in media is that the channels continue to evolve and, for the most part, become narrower or more specialized. Intuitively, we know when a text is better than a call and an e-mail is better than a text and a thank you note is better than an e-mail. Or at least some of us do.

vinyl-record-player[1]