This is what I’m talking about…

By |May 28th, 2015|

Well not exactly the do-it-yourself economy to which I was referring.  But, there’s a guy who parks his car near my place of work who has taken matters into his own hands with the duct tape.  I’ll have to let my friends at Shurtape in on this.  As the largest manufacturer of duct tape, we spent […]

The Do-It-Yourself Economy

By |May 27th, 2015|

First we heard about “The Experience Economy,” the idea that service organizations are taking over the economy.  When your kid has a birthday in the 1950s you bake a cake from scratch; in the 60s you open a box and add an egg; in the 90’s you just go to Chuck E Cheese.  In other […]

The Test-Measure-Learn Culture

By |May 21st, 2015|

“That business wasn’t an experiment that failed…it was a failure to experiment.”  My sentiments exactly.  Too many businesses practice a formulaic, industry best practices, same-as-last-year approach to strategic planning.  It’s not just unambitious; it’s irresponsible.  As marketing people, we are expected to be creative thinkers.  As creative thinkers, it is incumbent upon us to design […]

Old School Social

By |May 18th, 2015|

With all due respect to instagram, twitter and pinterest, I just received a post card from a friend traveling in Scotland. And, get this, he painted the card himself in water color. A beautiful scene from, and painted during, his recent trip to Scotland.

I think I have a new man-friend.  Who does this?  No one really, […]

They’re Still Pressing Vinyl…What?

By |May 14th, 2015|

The funny thing about media is that most new media formats do not make obsolete that which followed. AM radio didn’t disappear when FM came on the scene. And, broadcast radio still survives despite the popularity of satellite radio. The movies didn’t go under when television came into our homes. And, cable TV didn’t ruin […]