A brand strategy and activation firm that works with organizations that believe their destiny is, or should be, “brand led.”
Our belief is that strong brands transcend individual products, services or communications channels and that brands, not products, remain the primary means of engagement between an organization and its customers. We believe brands are built on ideas and that you need a lot of them to get the right few to sustain your brand.
Marketing and Branding Agency in Charlotte, NC
candescence is a firm with a lot of tools. In other words, techniques which are used to get work done. One of the first things our clients notice is that we have ways to do things. Simply put, with the right tools, it goes faster and costs less.

Branding Workshops
Branding workshops are highly efficient, facilitated sessions designed to address branding opportunity. Consumer need-state, competitive profiling and brand inventory building are typical exercises conducted in a brand workshop. candescence workshops are also effective ways to build consensus around marketing strategies, brand strategies and new ideas.

Ideation Sessions
Ideation sessions are about solving problems and identifying opportunities. Through use of a set of projective techniques, we harness the energy and intellectual capital within your organization to generate, evaluate and develop business building strategies and tactics. candescence ideations sessions are collaborative, consensus building, actionable and fun.

Planning Frameworks
A planning framework is a paradigm…a method of understanding a particular phenomenon. We use them to shorten the time and energy often used to gain consensus. The good news is, we aren’t starting from scratch…we’ve already done some of the work. candescence planning frameworks are often used to kick-start a planning engagement.
You may recognize some of these brands
candescence isn’t about industry specialization…it is about a set of processes that lead to improved use of brand as a business growth strategy. Our thinking is informed by our breadth of experience across industries and business models. If you see a past client that interests you, ask us about our experience and how our processes and thinking might apply to your situation.
How Healthy is Your Brand?
White Papers
The post-modern culture is impacting EVERYTHING…including how we communicate and relate to our marketplaces. It’s complex, nuanced and changing more rapidly than ever. You may find some “light at the end of the tunnel” in one of these white papers.
Enlighten (it’s a blog)
Sinister Psychographics
Leslie Stahl, I’ve always liked you. And good for 60 Minutes keeping people of a certain age working when the rest of the world is youth-crazed. But the segment you […]
The NFL Versus Donald Trump
What we have here, from the perspective of a communications professional, is a new narrative. Actually, depending on how you look at things (and how long you’ve been looking at […]
How To Be Attractive
I’m blessed with a client who is a conceptual thinker and providing a lot of food for thought. The “opportunity” facing us is that he is in an industry sorely […]